After a 2012 in which sales to consumers rose seven percent, the creators of Playmobil, launch new ideas for successful products in 2013.
The assortment includes reissues of classic lines such as Police, West and Pony Farm, as well as innovative products such as the first Playmobil Hotel. A few weeks ago from Key4 Communications they told us that 'Every year, Playmobil creates themes that stimulate creativity through scenarios that mimic real life and through those children use their imagination'.
We know that the toy company offers products with different price ranges: from surprise envelopes or dog breeds, to the most expensive sets.
Logically, consolidation in the sector and the subsequent increase in sales requires an increase in investments. That is why the construction of a logistics center in the Herrieden area (Germany) is planned, as well as the modernization and equipment of the production centers in Dietenhofen, Malta and the Czech Republic.
It seems that Playmobil will continue to surprise us and they plan to entertain the children for much longer.
Source | Playmobil In Peques and More | Toy that recreates a bank robbery: can it incite violence in children ?, Playmobil creates new figures inspired by the world of culture
