He Non Violence Project (Non violence project) is a non-profit non-governmental organization that fights violence through education. To communicate their message in the McCann agency of Mexico they have decided to use a conventional means, a school transport, in an unusual way, a transport of prisoners like the ones we see in the movies. The company Unit 59 and the NGO Non Violence Project presents criminal men traveling on the school bus with the message the Violence ends when education begins. Of course, the message is overwhelming and the response of those who see the bus driving through the streets is surprising and quickly reflecting.
The campaign seeks to inspire, motivate and engage young people to understand how to resolve conflicts peacefully. As can be read on the website of the Non-Violence Project Foundation, an NGO based in Switzerland, the mission is to promote social change through education. For this, it has offices in Brazil, Mexico, South Africa, Scandinavia, Switzerland, Russia, Thailand, Uganda, United Kingdom and the USA. For the NGO education is the best weapon against violence and it is very important to provide education for young people, teachers and sports trainers and raise awareness about the work done. The image of the Foundation is the well-known image of peace and nonviolence, the knotted gun which can be seen at the end of the article and whose original was created in 1980 by the Swedish artist Carl Fredrik Reuterswärd as a tribute to John Lennon. Next the campaign video:
This is the image of the NGO, a gun with a knot in the barrel, and that makes us reflect on the usefulness of this type of tools:
